Eschenbach Optik of America, Inc. was founded in 1983 as the North American subsidiary of Eschenbach Optik GmbH of Nuremberg, Germany (, a company that was established in 1913 and is the world leader in the manufacture and distribution of high quality magnification solutions including low vision aids, reading glasses and binoculars.

Eschenbach offers these 3 product groups to channel partners who then provide the products to consumers. The company focuses most of its efforts on helping the channel partners that carry the low vision aid and reading glasses products so that they can help their end-users. These partners include eye care and vision rehabilitation professionals who care for those with vision loss due to to macular degeneration, diabetic retinopathy and other eye diseases and vision problems.  Eschenbach helps these professionals help their patients and clients by providing diagnostic tools, training and support so that successful outcomes can be obtained with the magnification devices they deem most appropriate for the visually impaired people for whom they care.  

Our Vision is to be the dominant player in the market for magnifying and vision-enhancing products.

Our Mission To provide magnification and vision-enhancing solutions that improve the independence, safety, productivity and quality of life of those with vision loss.

Our Values focus on:

  • The welfare and success of our employees
  • The interests of our channel partners
  • The impact our products can have on the lives of the visually impaired
  • Hard work and well-informed decision-making

Eschenbach Optik of America serves its markets and channel partners through a network of sales professionals covering North America. Through our field sales team, we provide turnkey solutions for eye care and vision rehab professionals interested in offering readers or magnification solutions to their patients or clients through our Reader Program, Video Magnifier Program or Low Vision Program.  

In addition to our turnkey solutions, Eschenbach prides itself on the value-added after-sale service provided by its sales team which includes:

  • In-service training for all levels of professionals
  • Marketing guidance
  • Consultative support in the areas of reimbursement and billing

Thousands of eyecare and vision rehab professionals consider Eschenbach their first choice when recommending low vision solutions to their patients and clients and hundreds of thousands of consumers rely on Eschenbach products to help them maintain an independent lifestyle and a greater quality of life. Whatever the magnifying need, Eschenbach has the solution.    

Eschenbach Optik of America, Inc. is also proud member of both the Low Vision Division of The Vision Council and the Assistive Technology Industry Association (ATIA), two leading industry associations that represent companies that manufacture and distribute eye care or assistive technology products, respectively.


Why Choose Eschenbach?

For over 100 years, the name Eschenbach has become synonymous with qualityinnovationreliability and service.

Eschenbach Optik GmbH has received the prestigious ISO 9001 certification for exceptional quality in the “Development, Production and Distribution of Precision Mechanical and Optical Products”. ISO 9001 Certification is awarded only after a company has demonstrated it has developed and implemented a quality management system necessary to prove its ability to consistently provide a product that meets customer, statutory, and regulatory requirements and enhances customer satisfaction.

Learn more reasons why you should use Eschenbach: "Top Reasons to Use Eschenbach"

Throughout its history, Eschenbach has become renowned for its continuous innovation. In fact, one of Eschenbach’s company mottos is, “Innovation vor Augen” [in German], or “Innovation in Sight” [in English]. In fact, Eschenbach introduces more magnifying devices than all of its competitors combined.

Eschenbach has introduced such important innovations as the first illuminated magnifier, the first injection-molded aspheric lens, the first application of diffractive optics to low vision, and the first all-plastic telescopic system for the visually impaired. Innovation is part of the fiber of Eschenbach’s culture, leading to greater and better solutions for our customers.

In addition to consistently staying ahead of the technology curve with new products, Eschenbach strives to ensure that all of our customers realize the full value of each product through the longest useful life. This is backed by our warranty policies, which represent our commitment to stand behind our products.

The reliability of Eschenbach products is also supported by such engineering developments as cera-tec® coating which makes plastic lenses 99% as hard as glass, and our proprietary lens material PXM® which allows for lightweight optical solutions in the most demanding designs.

Finally, service is what we feel delivers the greatest value to our customers. This begins with trained and qualified employees at every level. Our Customer Service Department will quickly and efficiently process any order or troubleshoot any issue to your full satisfaction.

Our team of Territory Managers throughout North America will provide product demonstrations, training and consultative guidance at no additional charge to our customers. Our entire organization is focused on our customers – we strive to ensure your total satisfaction with Eschenbach Optik of America.


Become a Customer!

If you are an eye care or vision rehabilitation professional, simply download and return the following documents to open an Eschenbach account HERE!